Chicago Latino Film Festival

2008 Chicago Latino Film Festival

PSA for the CLFF team. This promo took the festival to a new era of marketing and TV promotions. Years before this PSA, the Chicago Latino Film Festival was promoting their annual event with simple direct response marketing. I proposed a different creative direction using the artwork for that year's poster (two Mayan stones), then I created a love story of re-encounter between the two stones. The result was a short film spot that helped to increase a 30% of tickets sales from past years. After that year I partner with the festival to be the judge of upcoming poster and maketing competitions.